Screenshot from video produced by Corona Extra.
I just came across this unique ad produced by Corona Extra. The billboard has a bottle of brew in the center of the frame, with the top of the bottle rising off of the board with a slogan to the side “Night or day, find your beach.” The rest of the ad relies on the moon (yes, the actual moon) to align with the top of the bottle to form the “lime” that people typically add to their drinks. Even though the board can only utilize the moon from a certain angle (tonight, Friday the 14th and Saturday the 15th) for a short period of time, I think the buzz inspired by this production will last for quite a while. You can see Corona’s explanation of their process to make the ad happen here in this video. I sure wish I could be in New York to see this first hand!
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